PENERAPAN METODE APRIORI DALAM MENENTUKAN POLA PEMBELIAN PRODUK SKINCARE PADA MARWAH SKINCARE MEDAN

Abstract

Marwah skincare Medan is a shop that sells various cosmetic brands, which still use the manual method of data collection. So it is difficult to see items that are often sold, or to find out which cosmetics are no longer available. Marketing is also carried out through social media such as Facebook which is expected to introduce and increase sales of Marwah skincare Medan. As one way to promote products in order to introduce and increase sales. Marwah skincare Medan every day has 30-80 pcs/product purchase transactions from consumers. Marwah skincare Medan gets a total of 200-500 sales products in one month. There are so many products that are sold at Marwah skincare Medan, so it is difficult to know which products (items) are most often sold, and this results in store purchases and sales. In-out sales system where the store only orders every product that is out of stock or not available. This way of ordering will result in a lot of old products or unsold products being ignored. In addition to the number of product items sold, the way of displaying goods at Marwah skincare Medan is also less attractive because the structure of the product location is not neatly arranged on shelves or in glass shelves, and not prioritizing displays in arranging products is also a difficulty in increasing product sales